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  • Writer's pictureBrooke Moylan

Stop What You're Doing and Start Email Marketing

Updated: Jan 2, 2019

Between iPhones, iPads, Androids, laptops, and every other gadget out there, technological advances are at an all-time high. As technology expands and the number of digital marketing tactics increase, businesses forget the importance of email marketing. Some people say that email marketing is dying, but in reality, it is one of the most beneficial marketing strategies available. It is an extremely effective way to reach and engage your audience through one easy click of the “send” button. Even though social media is slowly taking over the digital marketing world, a study by HostPapa found 94% of Internet users use email, while only 61% use social media. So it looks like email marketing is still alive and kicking!

If you don’t know exactly what email marketing is, let me break it down for you. Back in the day, people used to receive direct mail to promote products, increase brand awareness, create customer loyalty, and foster new customer relationships. This is still being done today, but now through a little thing called the World Wide Web. The goals of email marketing are to keep customers informed and engaged, while also reaching potential new clientele. Who wouldn’t want to engage with their customers, as well as gain some new ones?

There are numerous reasons why email marketing should be utilized by every business, no matter what product or service you sell. Here are 6 reasons why you should stop what you’re doing and start using email marketing ASAP.

1. Cost Effective

Saving money is something EVERY business wants to do. Each business has a specific marketing budget, and finding the most beneficial place to put that money is a tough decision. Email marketing is one of the most cost effective marketing strategies out there and gets you more bang for your buck.

Traditional television and print advertisements can cost an arm and a leg. Many people flip the page or change the channel when they see these ads. Email marketing, on the other hand, is a very inexpensive way to reach a large number of people, all while engaging them rather than boring them. It has also been proven to have a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically generates

about $38 to $40 in ROIs. This is an extremely good ratio and a huge money saver for any business.

2. Personalization

Personalizing marketing content based on your customers is very important. No one wants to see an email promotion for children’s clothes when they only own a fish, which is more then enough work for them. People want to see personalization and creativity, not another boring “this is why you should buy” or “this is why our product is the best” advertisement. Through email marketing, businesses can now personalize every part of the message and content before it is sent. You can segment your email list to effectively target your subscribers, as well. Segmentation can be through demographics, geographic, past purchase history, and so much more. You will be giving them the content and offers they want, which will help to lower the “unsubscribe” rate, as well as making the customer feel you are only talking to them.

Something as simple as using a customer’s name at the beginning of the email can feel like a home run for them. A HubSpot report showed that emails including the first name of the

recipient in the subject line have far higher click through rates than those using subject lines without the recipient’s name. So make those emails as personable as possible and make your subscribers feel like they are the most important customer you have.

3. Interactive

Instead of just merely viewing an ad, digital marketing allows customers to interact with the ad. From embedded videos, memes, surveys, polls, and conversational design elements, the possibilities are endless for allowing customers to interact with your brand.

After going through hundreds of emails a day, customers want to be surprised. The interaction aspect of email marketing makes it exciting for customers to receive these emails and causes eagerness to receive another one. Plus, it will really help your brand stand out and become memorable to a customer when they say “did you see the GIF _____ used in their latest promotional email!?”

4. Measuring your Marketing Efforts

Accurately measuring your marketing results and knowing what reaches consumers best is very important for any business. Email marketing metrics are very easy to track and measure overtime. They is no questioning whether your efforts are working, with email marketing you will know right away what is resonating with your audience.

Email marketing analytics can show you which users opened your emails, clicked the links provided, the number of people who unsubscribed, or if they took any desired action on the page. This information will help you to know what email campaigns are succeeding and which ones aren’t. This will also help in future email marketing efforts, since you now know the best way to engage your audience. No more guessing what customers want!

5. Easy Way to Reach Mobile Consumers

When you look around, most people have their noses in their phones. Between all of the Instagramming, cat watching videos on YouTube, and good old-fashioned texting, everyone is mobile device obsessed. Digital marketing is the perfect avenue to reach this audience (which makes up of 95% of Americans).

Since people are constantly checking their mobile devices, that means they are also checking their emails on a regular basis. Studies show that 91% of people use their mobile device to check their emails as well. This is why your digital marketing efforts should be mobile device friendly. From these marketing efforts, mobile consumers can easily access your company’s website and visit your social media pages, as well as learn more about your business in a creative digital way. You can even let subscribers share your company’s email message with a simple click of a button. So if your business does not utilize email marketing, you are missing out on a vast majority of the world to engage with!

6. Attract New Clients

Last but not least, every business wants to gain more customers and spread the word about their company. With email marketing, your message is going directly to potential customers who may not be hearing about your business through social media or a paid web advertisement. You can request an email address from people visiting your website to gain an instant relationship and association with them.

Some email marketing ideas for potential new clients can include a welcome/introduction email, a personal story to let potential new customers know more about your business, first time subscriber promotions, and so many more possibilities. If you are selling a product, it is important to use retention tactics such as abandoned cart emails to get these potential customers back to shopping.

As you can see, email marketing is still thriving and is an easy digital marketing tactic with BIG results and benefits. There are so many creative and unique things you can do with it,

not to mention it reaches a huge audience of new and old customers! So if you are a

business owner and do not use email marketing, hopefully this post changed your mind and you will soon be sending emails out to grow your business.

Interested in starting email marketing for your business? We're email marketing experts and would love to help you reach your business goals. Get in touch today.



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