CONNECTING A COMMUNITY
Century 21 North East, the fastest growing Century 21 company in the US, turned to us for help in developing a new trusted vendor program, complete with eye-catching marketing materials and a campaign to drive membership sales. With this in mind, we spearheaded the creation of Century 21 North East's Community Connections, including logo design, email campaign development, and social media strategy. Marketing for the program drives new membership sales and promotes trusted local businesses to the C21 NE network.
MARKETING TO BUYERS AND SELLERS
To grow the Community Connections Program, we developed creative collateral to advertise the program's inaugural Moving Guide, a digital publication developed exclusively for C21 NE new homeowners that showcases select companies that provide services for homeowners throughout six regions in Massachusetts and New Hampshire.
In addition to launching and managing Community Connections, we execute a series of promotional and educational events for the company, from small scale seminars to full blown awards banquets. The company's flagship event, the annual Awards Banquet, brings together over 300 guests for a day of celebration, including keynote speakers, and awards presentation, vendor showcase, after-party, and more.