Brooks Properties, a full service commercial real estate development company, needed to make a major move in solidifying their marketing strategy - and we stepped in to assist. We began by identifying ways to increase the visibility of their property listings, creating a marketing plan, and developing an itemized annual marketing budget.
We took Brooks Properties collateral materials from busy and outdated to modern and compelling. We created postcards, direct mail, brochures, and more.
Along with Google Adwords (SEM) to promote their properties, we purchased an ongoing premium spot in NH Business Review's weekly TechUpdate newsletter. This premium placement is seen every week by thousands in the NH business community and drives loads of traffic to their website.
PR & COMMUNICATIONS
Along with representing Brooks Properties at Chamber of Commerce events and being their liason to the Lawrence Boys & Girls Club, we work hard to get Brooks Properties press when they have a newsworthy sale or lease. We write press releases and reach out to all area media. We follow-up on any earned media and promote their press via social and online channels.
REAL ESTATE LISTINGS
Accurate online data and optimization is key to marketing commercial real estate listings. We ensure all property listings are up-to-date on Costar, Loopnet, NECPE, and Brooks Properties website. We update floor plans, shoot photos of properties, and create video tours. We work within budget to increase property visibility and spend on each channel when required.